CAFE COMPANY

PRESS RELEASE 2017.09.21

Alfred Tea coming to Tokyo from LA in Oct 2017!

Alfred Tea coming to Tokyo from LA in Oct 2017!

LA's Trendiest Tea Room hits the Tokyo Streets
Alfred Tea Room, popular amongst LA Celebrities, opens its
Aoyama Flagship and Shinjuku Station (LUMINE EST) on 10/31/17!

Taking the "comfort" and "relaxation" of tea to the next level a "with a little pink".
A tea room for the modern woman「ALFRED TEA ROOM」.

On October 31st, 2017, Cafe Company Inc. will be bringing the LA based popular tea brand, Alfred Tea Room, to Japan. The flagship store will be based in Aoyama, whereas the second brand is set to open in LUMINE EST in Shinjuku.

ALFRED TEA ROOM is a brand with its signature millennial pink design and its accessible hand-selected premium teas, promotes a lifestyle for the modern woman which is more active and more creative, promoting a new lifestyle of tea for the modern age.

While these shops will of course offer the signature Alfred menu items like their Boba Milk Tea, Strawberry Milk Tea, and Matcha lattes, these shops will also offer special Japan exclusive menu items and events as well. With no sacrifice to quality, Cafe Company Inc. has worked with one of Japan's most premier tea masters, Takashi Ito, to provide the foremost teas for Alfred Japan's customers. We have also worked as Chef Patissiere at Chaya Microbiotics and Owner Patissiere at Kamakura's first vegan sweets shop "hal cafe 229," patissiere Okada Haruo will create an original and exclusively Vegan sweets menu for all Alfred customers.

What is "ALFRED TEA ROOM" ?

Born on the charming and tree-lined streets of Melrose Place just a few doors down from the original Alfred Coffee location, Alfred Tea Room is a popular one-stop shop for all things tea - for locals, bloggers and celebrities alike. Known for both its "Insta-worthy" aesthetic as well as its supreme commitment to quality, this pink and brass-laden hangout offers favorites including ceremonial matcha lattes, a full line of house made milk teas (don't forget to add boba!), our signature Alfred Pink Drink, as well as a large selection of fine teas sourced from around the globe. As Alfred Tea Room's now famous neon slogan "Tea, Yes. You, Maybe." Proves, tea is no longer just a beverage - it's officially a lifestyle.

Instagram: @alfredtea

Website: www.alfredtea.com

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The「ALFRED TEA ROOM」Woman: "tea, yes. you, maybe."

In the LA「ALFRED TEA ROOM」store, the first things that stands out to most people is the signature neon sign reading「Tea yes , You maybe」. "Tea, Always。You... Maybe not so much." These words paired with the pink interior of the shop paints the picture of the modern woman.

The picture of elegance the rebellious flavors of living life by your own terms combined create a message for all women, proposing a new style of tea that refuses to get caught up in the formalities of the everyday.

Menu
*The following images are just example images. The real product may differ from the images below.

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Tea Time ¥450~ (subject to change)

  • House Milk Tea
  • Earl Grey Chocolate Milk Tea
  • Strawberry Milk Tea
  • Rose Garden Milk Tea
  • Matcha Latte
  • Fine Tea(Various Types)
  • Fruits Tea Soda    etc...

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Sweets ¥500~ (subject to change)

  • 100% Vegetarian Gluten Free Cake (3 types)
  • 100% Vegetarian Gluten Free Scone (3 types)
  • Granola Bar    etc...

Food ¥650~ (subject to change)

  • Falafel Pita Sandwich (100% Vegetarian)
  • Tandoori Chicken Pita Sandwich
  • Salmon Pita Sandwich etc...

Message from Team of ALFRED TEA ROOM

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Joshua Zad
Founder / CEO of Alfred Tea Room and Alfred Coffee


Excited to bring a modern, daily approach to tea to a country that has for so many centuries revered tea and held in such a high regard -- by infusing old world, traditional elements with a fun, punk twist that satisfies today's culture and puts tea culture on par with coffee culture.


JordanG.Hardin_prof_1-.jpgJordan G. Hardin
Beverage Director of Alfred Tea Room and Alfred Coffee


The experience of tea is universal. Alfred Tea Room is a place to tap into something that connects us all, whether it's in Los Angeles or in Tokyo, and to bring that experience into the 21st Century. We're using high-quality ingredients and we're proud of the environment we've built. Tea doesn't have to be stuffy or overly fancy. Tea can be fun, it can be pink, it can be progressive, it can be modern. Join us in making it so!



kusumoto_prof-.jpgのサムネイル画像Shujiro Kusumoto

Cafe Company Inc. President

Our company came across ALFRED TEA ROOM during our travels and found that this brand is bringing to life a new style of tea that not only respects the Japanese rots of tea cultures, but also spans across the wide array of lifestyles of women in modern society. Moreover, the owner of Alfred Tea Room, Josh Zad possessed a unique creative sense which allows him to create unique spaces .This creates the path for a unique style of community development that follows where he leads. With the opening of the Aoyama and LUMINEST shops, the global ALFRED team is aiming to create a 3rd place for the modern, active, and charming woman as well as found a new global community.

takashi_ito_teamaister_prof-.jpg

Takeshi Ito

Tea Master / LUVOND TEA SALON Owner
ALFRED TEA ROOM Japan Drink Menu Development


I believe that our collaboration with ALFRED TEA ROOM will open new pathways for bringing tea back into the everyday lives of people regardless of nationality, race, or age. Using tea, we hope that you can enjoy a relaxing time that is purely your own.

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ALFRED TEA ROOM Shop Information

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Aoyama Flagship Store

  • Shop Name: ALFRED TEA ROOM Aoyama Branch
  • Opening Date: October 31th, 2017 (Tuesday)
  • Address: 150-0001 5-51-8-1F 2F Jingumae, Shibuya, Tokyo
  • Access: 7 minute walk from Omotesando Station on the Tokyo Metro
  • Phone Number: 03-6427-3031
  • Capacity: 26 Seats
  • Hour of Operation: 10:00 - 21:00

LUMINE EST Shinjuku Branch

  • Branch: ALFRED TEA ROOM LUMINE EST Shinjuku Branch
  • Opening Day: October 31th, 2017 (Tuesday)
  • Address: 〒160-0022 3-38-1 LUMINE EST 1F Shinjuku, Shinjuku-ward
  • Access: Inside of JR Shinjuku Station
  • Phone Number: 03-6380-6721
  • Capacity: 42 seats
  • Hour of Operation: 10:00 - 21:00

URL: www.alfredtea.jp *Opens on Oct. 2, 2017
Instagram: @alfredjapan
Facebook: @alfredteajapan

Press Release: PDF

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- NOW HIRING part-timers for Alfred Tea! -